cic aesthetic

CIC's visuals should be vibrant and professional. Large beautiful photos are prominent.

color

CIC Orange (#F79021) should be used strategically. It often works best as an accent, with greys or white doing much of the heavy lifting.

font

Main headers should be set in Montserrat Bold. Subheadings are set in all caps with generous spacing. Body copy should be Montserrat Regular, Montserrat Light, or Proxima Nova Regular.

CIC's classic logo is set in Museo Bold (but we do not use Museo for other text).

CIC Rotterdam's logo is set in Montserrat Bold.


colors

 
CIC Colors_CMYK-01.png
 

font + color usage examples

(click to enlarge)

Logo

Primary Logo mark

Click to download .EPS versions.

 
 

City-specific logos

 

Exceptions / variations

Rotterdam/europe

Cet (special relationship)

 
 

As our primary graphic symbol, the CIC logo must appear on all communications, including websites, print publications, stationery, and signage. 

Treat the logo as a logo

Our logo is a graphic element, not text, and should not be used in place of the letters “CIC” in text. Please also refrain from using Museo Bold in other contexts (eg, body copy for posters).

Exception to the rule

The CIC logo may occasionally be used as part of a logo for an initiative. These instances are subject to approval by the Marketing Team.