Do you use email marketing to communicate with your clients and customers? Is your company's landing page and important driver of business? You expect leads and customers engage with marketing communications like these, but the reality is that people either fail to read them, or don't follow through and take action.
The highest performing digital marketing is based on a clear understanding of human behavior. To truly engage with your leads and customers, you must know how they think. In this talk, you’ll learn how you can use basic behavioral principles to increase the performance of marketing communications.
In this talk you will learn about:
• They psychology of attention and how marketing can cut through the noise.
• The barriers to taking action and how to remove them.
• How instinctual and emotional response can affect conversions.