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How to Find and Develop A Great Business Idea

  • CIC Cambridge 1 Broadway, 5th floor, Havana Cambridge, MA, 02142 United States (map)

How to Find and Develop a Great Business Idea

Choosing the RIGHT business idea is the most crucial decision when starting a business. But it isn't easy.

This informational seminar will teach you how to find the best business idea for you and build a solid foundation for your successful business.

From coming up with your business idea to differentiating your business and naming it, this seminar includes everything you need to nail down the first critical steps of starting your business.

You Will Learn

Our 9 step process to find and develop your business idea

1. Overcome Obstacles

No money? No experience? No problem

2. Generate Business Ideas

Effective ways to come up with business ideas.

3. Key Questions

Ask yourself these critical questions to help you choose a business idea.

4. Choose Your Business Idea

My proven 6 step process to choose your business idea.

5. Validate Your Business Idea

Make sure your business idea will work before starting your business.

6. Target your ideal customer

Evaluate the market, the competition & your capabilities to find your target.

7. Stand Out From the Competition

Learn how to successfully differentiate your business from the competition.

8. Communicate Your Key Competitive Difference

Create a Unique Selling Proposition that will get your business noticed.

9. Name Your Business

Learn how to come up with the perfect name for your business.


6:00-6:15pm Snacks and drinks

6:15-6:20pm Introduction & Overview

6:20- 6:30pm Steps Part #1

6:30-6:35pm Q & A

6:35-6:45pm Steps Part #2

6:45-6:50pm Q & A

6:50-7:00pm Recap

7:00pm Goodbye

Your Teacher:

Bob Adams, CEO & founder of is an accomplished entrepreneur who started a business out of his basement and grew it into one of the largest independent book publishers in the US. Adams has authored numerous books on business and has an MBA from Harvard Business School.