In an ever increasing programmatic landscape, fluid and responsive media trading has become a necessity not an option. With the acceptance that programmatic media buying is having an incredible impact on multi-channel conversions, now is the time to implement pliable media strategies and best practices.
With the rise of this dramatic new approach of data-based, highly targets, automatic ad buys and placement, it gives the data buyer and owner more control. As programmatic media buying cements itself as an infrastructure and format capable of learning, optimizing, and reacting, marketers will be able to manage content to audiences via all connected devices, at scale.
Join us and several leading industry experts on September 28 to lift the hood on programmatic, discuss how it has evolved, and what it means today.