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How to integrate Data Visualization and UX into a Product team

  • CIC Cambridge, Venture Cafe, 5th floor 1 Broadway Cambridge, MA, 02142 United States (map)

Many product organizations struggle to integrate analytics and design functions in their product teams. The SHYFT Analytics Design team will tell their story about how they brought UX and Data Visualization together within their product team.

They will discuss their experience creating reusable design systems for data visualization and establishing an interaction paradigm that uses chart visual hierarchy in support of specific user tasks. They will also talk about building a design team in an enterprise tech company, and how company values influence design choices.

Mark Schindler will lead a brief intro discussion about the challenges many organizations face in this space, and then pass it off to our evening’s speakers.

About SHYFT:
SHYFT Analytics is a Waltham-based software platform company, providing commercial and clinical analytics for global life sciences companies. Earlier this year, SHYFT was acquired by Medidata. More about the company at

About our presenters:
Alex Sitbon is Head of Product Management & Design at SHYFT/Medidata. He is responsible to defining and driving the organization’s product vision. He led the creation of the SHYFT Design Team and instilled a user-centric culture to creating enterprise software. Previously, Alex ran commercial due diligences for private equity firms looking to fund life science organizations. He earned a master’s degree in Finance from Brandeis University.

Erica Gunn is a data visualization designer at SHYFT/Medidata, where she creates systems to connect pharmaceutical databases to client tasks in generalized and reusable ways. She received her MFA in information design from Northeastern University in 2017. In a previous life, Erica was a research scientist and college chemistry professor.

Pouya Shabanpour is a user experience designer at SHYFT/Medidata. He has been trying to apply user experience design/research methods in challenging B2B environments such as financial systems, healthcare, or pharmaceutical data analytics. He earned his master’s degree in Human Factors in Information Design and MBA from Bentley University.


Later Event: December 4
Code for Boston