The massive shift in the demographics of aging is generating unprecedented entrepreneurial opportunities. The world needs scalable, tech-enabled innovations that serve the evolving needs of the rapidly increasing older adult population.
This emerging phenomenon – The Longevity Economy- will drive change in every aspect of life from health care and social services to new hardware and software solutions that allow people to live truly connected, healthier fulfilling lives.
Today’s 50+ year-olds control almost 80% of US aggregate net worth and they are increasingly more tech-savvy. They are heavy users of the Internet and social networking, they spend more money online than either Gen X or Gen Y consumers and they are looking for innovations to help them age well, including access to affordable and quality:
lifelong engagement and aging in community
assistance with activities of daily living
age-friendly products that are designed without stigma
radical advances in brain health and chronic disease management
Companies that fully grasp the opportunities generated by the Longevity Economy will enjoy a 106 million-plus market (in the U.S.) that is expected to spend $20 billion in 2020 for elder focused products and services alone.
The MIT Enterprise Forum is partnering with AGENCY - a co-working space for collective impact where innovators focused on aging and longevity can grow their companies - to help you understand this new world. Come learn about the Longevity Economy from industry thought leaders and entrepreneurs who are blazing the trail.
RSVP here. CIC Members receive 20% off with code “CIC”!