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Introduction to Product Launches

  • CIC Cambridge, Havana Room, 5th floor 1 Broadway Cambridge, MA, 02142 United States (map)

Since 2009, Mass Innovation Nights (MIN) has helped launch nearly 1,000 new products from companies that have collectively received more than $1.3 Billion in funding. Bobbie Carlton, the founder of MIN, will talk about what has made MIN such a successful platform for launching new products and how you can use the lessons learned by others to help your company get more exposure and be more successful. Bobbie will also walk you through the product launch process and talk about the concept of crowd-promoting – building a community to help promote your business or products.

This program is part of McCarter & English’s ongoing series on legal and business topics for entrepreneurs and emerging companies. Programs are held once or twice each month and are open to members of the CIC and their guests, as well as to the greater Boston entrepreneurial community. Contact: Benjamin Hron, 617-449-6584,, @HronEsq


Doors will open for networking at 9:30am. 

About the McCarter & English Venture Capital and Emerging Growth Companies Group:

McCarter’s Venture Capital and Emerging Growth Companies Group is dedicated to helping entrepreneurs build and finance their businesses and assisting angel and venture capital investor invest in early stage and emerging companies. The group is composed of tech-savvy lawyers who have helped build, grow, finance, sell and take companies public across the full spectrum of businesses, including Internet, software, medical devices, new media, life sciences, cleantech, healthcare, consumer products, biotechnology, retail, e-commerce, entertainment, financial services, insurance and telecom. We were recently ranked among the most active law firms at the global, national and regional levels by PitchBook, a comprehensive source of information on the activities of venture capital and private equity firms as well as their affiliated service providers. For more, click here.

Earlier Event: May 17
Game Night
Later Event: May 18
Spanish Conversation Lunch