Like gesture and speech, language and design together form an integrated experience. Written and spoken language affect the way we think, perceive, and behave belying a deep and influential relationship between words, thought, and action. As designers, we can and should ask ourselves key human-centered questions that inform the design process and the language that tells (and sells) the story.
We explore several considerations that frame the role of language in design through vibrant, sometimes controversial, examples, demonstrating that words matter. Understanding the impact that the purposeful integration of language and design can have on the user’s experience and resultant behavior makes us more thoughtful, influential practitioners.
Key takeaways for Action Designers:
+ A view into the behavioral science and research illustrating the important connection between language,
thought, and action and why words matter
+ An increased awareness of and sensitivity to the importance of language in design…
+ ...and its role in the design process
The products and experiences we create for users are richer, more accessible, more usable, and more powerful when design and language are developed in tandem.