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How to Sell Technology to Corporates

  • CIC Cambridge 1 Broadway, 14th floor, Charles conference room Cambridge, MA 02143 (map)

An intensive one-day workshop for startups

Selling to large businesses is already challenging: selling technology adds an additional layer of complexity.

B2B technology startups need to deal with a range of stakeholders, address perceived risk, and be ready to address incumbents and competitors.

On the flip side, corporate clients are a game-changer, with larger budgets and higher potential sales revenue, while demonstrating market proof and supporting future growth. 

In this one-day intensive workshop we share strategies, resources, and tips for finding, engaging and selling B2B technology to corporate decision makers. 

Topics covered :
- Mapping out your sales process
- Finding and engaging corporate decision makers
- How to handle incumbents and competition
- Demonstrating value to decision makers
- Product demos
- Forecasting and sales numbers
- Addressing risk concerns
- Proof of concepts and trials
- RFIs and RFPs
- Selling to committees
- Talking implementation plans and goals

Coffee, tea, snacks and working lunch provided. 

For more information, visit: CIC members get 25% off with code '$$$'!

Earlier Event: February 21
Boston Python Presentation Night
Later Event: February 22
Spanish Conversation Lunch