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High-impact Marketing Lessons from B2B Startups

  • CIC Boston 50 Milk Street, 20th floor, Lighthouse East Boston, MA, 02110 United States (map)

We'll have 6 marketing leaders from Boston's startup scene each sharing a new tactic they've developed, or lessons learned from a technique they've mastered, in a single hour of focused, actionable lightning talks. Each speaker will give a 5 minute presentation, followed by 5 minutes of Q&A.

This will be a high-impact event for anyone involved in marketing at a B2B startup, and is particularly aimed at those who are already past a beginner level in marketing and are looking for new skills & tactics to add to their toolbox and give their startup a competitive advantage.

It's a rare chance to learn from a number of experienced marketing leaders in a single evening. We'll have some additional time after the talks for more questions from the audience for our entire set of speakers -- a great opportunity to get multiple perspectives on a challenge you're facing or their insights on a trend you've seen.

Speakers we've confirmed so far:

  • Whitney Klepadlo - Global Events Marketing Manager at Workable
  • Cindy Klein Roche - Vice President of Brand at Cybereason
  • Daniel Rodriguez - Head of Revenue at Alyce
  • Allison Grinberg-Funes - Director of Marketing at Gravyty

Agenda for the Evening:

5:55pm - Show up, check-in.

6:00pm - Meet other startup people!

6:20pm - Lightning talks begin.

7:20ish - General B2B startup marketing Q&A we'll bring our 6 speakers together on stage, for questions about marketing lessons learned their talks may not have covered, or that you'd like more perspectives on.

7:50ish - Networking, meet more people.

9:00pm - Doors close; thanks for coming!

This is a Boston Startup Week preview event.

September 10th - 14th, we'll have our second annual Boston Startup Week, a free, five-day series of 50+ events celebrating, educating, and connecting Boston's startup community. Follow us on Twitter or LinkedIn for updates on more preview events and opportunities to get involved.

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