A real test of your startup's viability is having enterprise customers. How do you get enterprises to take your calls, listen to your pitch, and take you seriously? This session will talk about what enterprises deal with in evaluating new solutions and the viability of vendors who are new, small, or untested. We’ll explore the elements of credibility—how to build it, how to convey it, and how to live up to it.
If your B2B startup is targeting enterprise-level customers, you're often facing a tough sales challenge. Building relationships, establishing credibility, finding the decision makers, and nurturing internal champions can all be more difficult when selling to massive corporations. With credibility often a crucial factor in a company’s decision to purchase, finding your startup’s first customers can be the hardest step.
Join us for a panel session where we'll hear from startup founders, sales leads, and corporate development professionals who seek innovation and buy from startups. They'll share lessons learned and key factors you'll need to know to get your first customers before you run out of runway.
This event is part of the Sales & Marketing Track at Startup Boston Week 2019 and is perfect for companies in the Early Stage.
Speakers to be announced soon!