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Direct, Channel, or Partner?: Determining the Right Sales Mix for Your Startup

  • CIC Boston 50 Milk Street, 20th Floor, Lighthouse East Boston, MA 02109 (map)

You know you don’t have to choose just one sales tactic, but how do you know how to divide resources between them for a strategic approach?

  • Selling directly to your target customer gives you control but lacks leverage

  • Channel sales give you access to more accounts but not customer relationships

  • Partnerships can give you access to an existing customer base but also require you to provide a lot of education and governance that takes time

What are the implications of distributing sales in a mix across all three?

This session highlights techniques for direct, channel, and partner sales paths and helps you decide the right selling mix for your startup.

This event is part of the Sales & Marketing Track at Startup Boston Week 2019 and is perfect for companies in the Growth Stage.

Speakers to be announced soon!

Register Here!