Gone are the Mad Men era days when marketing and advertising was an elusive art form that—you hoped—would drive dollars. Marketing in 2018 is data-driven, and scaling growth depends on teams seizing opportunities quickly while aligning the team's efforts to achieve objectives.
In this workshop, Anuj Adhiya, Director of Engagement & Analytics at GrowthHackers, will discuss how your team can:
- Find the highest leverage opportunities for your business
- Scale growth with a growth team and high tempo testing process
- Coordinate your testing efforts with a weekly growth meeting
This workshop will be most beneficial to employees of startups that are post-product market fit (a pre-requisite to scaling growth) and growth managers, members of marketing teams, and CEOs who have not yet established systematic growth processes within their organization.
This event is part of the Marketing & Sales track at Startup Boston 2018.
Anuj Adhiya, Director of Engagement & Analytics at GrowthHackers
Anuj Adhiya is an experienced growth marketer with a demonstrated history of implement principles that lead to authentic growth. He's incredibly skilled in extracting growth insights from qualitative and quantitative data, continuous improvement and community engagement. He also serves as Marketing Specialist at Harvard Innovation Labs where he helps startups in the program through their growth and marketing challenges.
This is a Startup Boston event.
Startup Boston is a free, five-day series of events celebrating, educating, and connecting entrepreneurs in Boston. Taking place from September 10-14th, 2018, Startup Boston brings entrepreneurs, company leaders, innovators, and industry experts together to foster collaboration and fuel growth in Boston's startup ecosystem.