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User-Driven Growth for Startups: Driving Referrals, Evangelism, and More

  • CIC Boston 50 Milk Street, Lighthouse West, 20th fl Boston, MA, 02110 United States (map)

Customer Success is too often an undervalued market growth channel—if it's seen as a growth channel at all.

The fact is, happy customers that feel valued and appreciate your product and brand bring you new customers. They’re also a priceless source of information that can help you further optimize your growth framework.

How can startups effectively jumpstart and amplify user-driven growth? This panel discussion will delve into user-driven growth and how startups can drive more word-of-mouth marketing. You'll hear from founders and experts at marketplace startups with strong referral channels to learn how these startups have harnessed the power of the people to drive growth.

This event is part of the Marketing & Sales track at Startup Boston 2018.

Our Speakers

Sharon Kan, CEO & Co-founder, Pepperlane

Sharon is the CEO and co-founder of Pepperlane, a place for mothers to start and grow their businesses and cultivate their entrepreneurial spirit. Prior to her current role, she was entrepreneur-in-residence at Accomplice, chairwoman of Luminoso Technologies and chairwoman of Orora Global. She is a co-founder of the WIN (Women Innovating Now) Lab at Babson College. Sharon has spent 20 years growing successful businesses in high-potential markets. She was instrumental in developing and leading companies from inception to successful acquisition including Tikatok (sold to Barnes & Noble), Zoomix (acquired by Microsoft), C-Ark (acquired by SSA Global, now Infor), and Demantra (acquired by Oracle).

Katie Sedat, Head of Marketing at AirFox

Katie is a creative, strategic, data-driven marketer with 12 years experience in consumer marketing and user acquisition. She has a proven track record building an audience of 32 million consumers in Asia, Africa, and Latin America through multiple channels.

Other panelists to be announced soon!

This is a Startup Boston event.

Startup Boston is a free, five-day series of events celebrating, educating, and connecting entrepreneurs in Boston. Taking place from September 10-14th, 2018, Startup Boston brings entrepreneurs, company leaders, innovators, and industry experts together to foster collaboration and fuel growth in Boston's startup ecosystem.