Back to All Events

Action Design: CIGNA & Healthy Behavior Change: Do Wearables Really Work?


CIGNA & Healthy Behavior Change: Do Wearables Really Work?

In this talk you will learn how to:

  • Drive adoption of healthy habits and behavior change for customers.

  • Apply behavioral economics principles to make better decisions.

  • Foster a collaborative environment for innovation, testing and continuous learning.

James Wieselman Schulman from Cigna’s Innovation Center of Excellence will discuss the intersection of design and behavioral economics, and how a human-centered approach to the creation of engaging products and solutions can help drive lasting healthy behavior change.

Solving the challenge of healthy behavior change is more complicated in practice than in theory; it is not as simple as convincing people to change under the argument that it’s better for them. Join us to learn about how James uses research, data, and incentive design to influence customer choices and habits




James Wieselman Schulman is a seasoned design strategist and strategic partner. He focuses on translating complex business problems into actionable opportunities and creatively managing design and development programs toward solutions. By leveraging qualitative and quantitative research methods that incorporate business, brand, capability, and marketplace considerations, he continually surfaces a deep understanding of consumer experience. He excels at turning insights into impactful, actionable solutions through collaborative workshops, modeling, and prototyping to bring to life products, services, and experiences that resonate with user across the healthcare ecosystem.

A human centered solutions designer at Cigna’s Innovation Center of Excellence, he’s spent the last four years there bringing his prior consulting experience from other industries to healthcare. With his fellow team mates, they’ve developed a repeatable innovation process to discover new ways for payers to play more meaningful roles in promoting health.

Prior to joining Cigna, James spent years working as a consultant in a wide range of industries from CPG (Kraft) to commercial furniture (Steelcase) to vacuums (Dyson). He holds a Masters of Design from the Institute of Design and a BS in Mechanical Engineering from the Univ. of Rochester. He also previous worked professionally as a chef. He lives in ChicagoLand with his wife and two children.




6:30 PM: Refreshments and socializing at CIC Miami.

7:00 PM: Introduction and presentation from James.

7:40 PM: Q&A with the audience.

7:50 PM: More refreshments and socializing at CIC Miami.

See you there!



There is a FREE parking lot adjacent to the venue. Entrance to the parking lot is on 7th Avenue. 



Action Design Miami is part of the Action Design Network, a nonprofit, 12-city (and growing) international network of curious professionals passionate about the application of behavioral science and design to the improvement of people's lives.

Every month we explore ways to apply psychology to the design of products and services that help customers achieve their goals and have a better experience. Whether the goal is to help people save more money, get in shape, cut down on electricity usage, or learn a new language, our core pursuit is the same:

How can we use research in behavioral science to help users build habits and change their daily behavior?

Our explorations lie at the intersection of technology (UI / UX, data science), psychology (behavioral economics, positive psychology), and advocacy, and focus on exposing our members to cutting edge tools, research, and practitioners in each of these areas so they can apply the latest learning in action design in their respective fields.

This group is for designers, developers, entrepreneurs, economists, psychologists, marketers and others who are curious and passionate about helping people create positive change in their lives.

Join us on Meetup and Follow us on Facebook!

Earlier Event: October 16
Health-Tech Meet and Greet with CIGNA
Later Event: October 16
Code for Miami